About ELM Cleaning

Elm residential cleaning services was established in order to provide professional regular home cleaning services all over Australia.  The professional cleaners of this company work as a collaborative team, through regular follow up and open communication with their clients, deliver a quality and professional service, that is tailored to meet the customer's individual needs. ELM cleaning company can provide house cleaners on a one-off, daily, weekly, fortnightly or monthly basis.

Project link

Challenges

  • The client website was unable to gain website traffic because of poor ranking position on the local search engines mainly in Google Australia for keywords related to their services.
  • The website had poor design, bouce rate was very high and the website speed was very slow.
  • The website was not fully structured for Search Engine and visitors.
  • There were multiple indexing problems with the site like outdated sitemap, error in robot.txt files, and others
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Solutions Offered

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  • First we provided a new design of the website so that it looks professional, responsive to all mobile devices and most importantly redeuced the website speed by implementing caching to reduce the number of requests the website handles, optimized the website images to make the media files smaller and minified the website's file and javascript.
  • After that, we reviewed the competitors' websites to understand their strategic approach along with their targeted keywords.
  • Then we conducted a thorough audit of the client website and identified traffic downturn, both onsite and technical conversion issues, and more.
  • We got an insight of the top competitors of our client and got to know their most shared content, identified the amplifiers who are sharing their content over the web, quality of the content, the targeted keywords and the source of their backlinks.
  • We implemented the Google Local Listing and Business Reviews in order to improve the keyword rankings of the website within a certain Geo-location.
  • We generated good meta tags, implemented them in the title as well as in the description, and even eliminated the duplicate ones.
  • We fixed broken links, awkward URLs, missing image alt tags, pages that visitors were not able to access and so on

The result of our work

  • People found the site trustworthy, fast loading and simple to use.
  • Tremendous increase in website Traffic and the ROI increased remarkably.
  • Multiple broken links had been removed which were effecting the web crawlers and visitors.
  • Many targeted keywords have come up in the Search results for Google Australia.
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From The Client

Excellent company to work with and great results. Steady natural growth of high valuable links and very clear on communication and understanding the needs of SEO and compliance. I have used Itechnowiz for many years for SEO Onpage, Off-page & Link Building services. A++++ Great job guys!
Tim Austin
Tim Austin
Lead Manager